Happy New Year!!!

As I write the first post of the year, Emtrics has reached 300 opinions in just 3 weeks since we started to deploy our first test service in several customers in Madrid. It is an extremely encouraging figure, because only four months ago, Eduard and I were discussing on paper ideas and features to implement, and now we are seeing how our service is helping businesses understanding better their customers and improving their products and services.

We have started testing on different businesses, such as, Restaurants, Coffee Shops, Online Shops, Events companies, Dental Centers, Training Centers and Fashion Shops, and we are seeing very interesting results.

It is amazing to see how a restaurant, that has got 42 opinions at “11870”, the Spanish largest restaurant site, and 20 at Tripadvisor, has exceeded those numbers using our service in just tree weeks, or how on online shop of a reputed fashion brand is getting feedback that will help them improving, from more than 10% of its customers; or how the market intelligence department of a large multinational has obtained feedback from 40% of the attendees to one of its sessions.

One comment that we will always remember is when the owner of a restaurant that is trialing Emtrics, told me right before Christmas that thanks to our service, she was able to receive feedback from an unhappy customer and how we help her from getting a bad comment on Facebook or at a review website.

Another happy anecdote came from the US, where we had our first foreign user of Emtrics. This user wrote to the online shop customer of us.

“Thanks! It was quickly delivered; the consumer service was very efficient and replied to my emails very quickly. I had my order in less than a week and i live in the USA, just 5 days before Xmas. The jacket was nicely wrapped. Thanks again!”

One of the most exciting activities of December was when we put our logo and happy faces stickers on our place in Wayra. We had lots of fun and I did not know how difficult it really was to avoid having any bubbles. Anyway, the following picture shows it all.

After some fine-tuning to our web-app, we’ll hopefully start testing Emtrics on Hotels, Transportation, Telecoms Shops, Banks, Sports Centers, Travel Agencies, Utilities, Retail Shops and Jewelry chains. These new customers will help us improving our communication strategy and learn about new applications we are discussing with them.

I think we are going fast, sometimes maybe too fast, but learning a lot every day. Now there are plenty of new challenges in front of us, and we need to continue delivering value to our customers. I am convinced, and that’s the feedback we are getting from our customers, that we are heading on the right direction!!!

Also, we have showcased Emtrics in Zoom Net a program on new technologies in the Spain public television.

Happy New Year!!!