This is a week of celebrations, so we thought on writing a post and dedicating it to all the people that are helping us developing Emtrics. If you have read previous posts, you know that we started customer trials on mid-December and that the first results were really encouraging, with higher than expected usage and [...]

As I write the first post of the year, Emtrics has reached 300 opinions in just 3 weeks since we started to deploy our first test service in several customers in Madrid. It is an extremely encouraging figure, because only four months ago, Eduard and I were discussing on paper ideas and features to implement, [...]

A few months ago, Forrester published a very interesting report called “The Age of the Customer” in which they explained that in this new era, the winners will be the companies that become Customer Obsessed, being defined as organizations that focus most of its workforce and other resources on knowing better its customers and enhance [...]